NESCAFE, the country’s leading coffee, opened its 70th anniversary celebration through a musical trip down memory lane.

The kick-off party held in the weekly musical variety show ASAP on ABS-CBN featured an explosive number of stars singing the well-loved music of NESCAFE through the years.

Led by ASAP mainstay and NESCAEE talent Zsa-Zsa Padilla, the performers included artists who sang NESCAFE jingles through the years like the multi-award winning song diva Kuh Ledesma, alternative and pop rock artists Barbie, Hale, Parokya ni Edgar, True Faith, MYMP and pop siren Nina.

They were joined by a star-studded ASAP roster that included Sarah Geronimo, Jed Madela, Erik Santos, Sheryn Regis, Rachel Ann Go, Mark Bautista and Christian Bautista.

Rounding out the dream cast was two of TV and film’s brightest celebrities, NESCAFE endorsers Toni Gonzaga and John Lloyd Cruz. #